ABOUT DSO

DSOs are a new innovation designed to enable unprecedented alignment between a team’s fans and owners, and represent the future of digital seats.

We employ cutting edge web3 technologies like blockchains and non-fungible tokens – alongside the best of current established technology – to help us unlock new models today and in the future.

For fans: a completely new way to discover, participate in and experience the ups and downs of clubs, no matter where you live.

For clubs: attract new fans and transform relationships with existing fans around the world.

OUR TEAM

We’ve assembled a world class team to drive innovation in sports technology.

If you’re interested in joining us, get in touch.

MAC LACKEY

FOUNDER & CEO
A 25 year, serially successful sports technology entrepreneur.

NIRAJ SHAH

CO-FOUNDER
A seasoned tech entrepreneur and web3 investor.

RHETT BARNEY

CO-FOUNDER
A highly experienced intellectual property attorney, branding strategist and multiple company founder.

JOE ELSMORE

SPORTS INDUSTRY ADVISOR
30+ years building and leading Nike Soccer.

ERIC PORPER

BLOCKCHAIN ADVISOR
A blockchain expert, Founder of one of the 1st music NFT blockchains, and Co-Chair of the North Carolina Blockchain Initiative.

BENJAMIN WILSON

BLOCKCHAIN ADVISOR
An experienced blockchain Founder and CTO, Ben is the Architect of the PSL Platform for 14 NFL teams.

TIM REBICH

FAN & BRAND ENGAGEMENT
An expert in branding and sports fan engagement.

MITESH VELANI

SPORTS INDUSTRY ADVISOR
A former pro sports club CEO, COO and CFO. Consultant to multiple sports organizations around the world.

NICK IRWIN

FAN AND BRAND ENGAGEMENT
An expert in branding and sports fan engagement.